Tim Hanni MW
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Umami Taste Explained by the Swami of Umami!
George Lakoff
Framing and Metaphors
Dan Gilbert
Synthesizing Happiness and the Future
CLICK HERE TO CONNECT TO 'THE SPINNING LADY' ILLUSION - Steven Novella

Here are videos on Umami Taste by some of my current heroes that have influenced my research work
Various Background Articles
Full Wine Consumer Preferences and Behaviors
2010 Report Now on Sale!
Innovative consumer insights for making, marketing, and selling wines
Tim Hanni MW and Dr. Virginia Utermohlen, MD 
CLICK HERE TO LEARN MORE AND BUY

Wines & Vines - Editorial Columns
Big, Dry Reds: Just a Fad?

"That's only one of the implications of the latest salvo from Tim Hanni, ... So if any of this is remotely true, ...For the past two years, Hanni has been working with Dr. Virginia Utermohlen, a researcher at the Cornell University Taste Science Laboratory, on a long-term study of wine consumer attitudes, behavior and physiology. Their preliminary findings were issued in a report in December, both a $500 version with lots of juicy details..."
Tim Hanni Principles of Wine with Food 

New text reprinted from WSET textbook Exploring the World of Wines and Spirits (Click here to download PDF))

Guild of Wine Depreciators - a humorous look at the 100 point rating system (Click here)

Wine Business Certificate Series Sonoma State University taught by Tim Hanni MW, Wine Industry Faculty 
STARTING NOV. 7, 2011 and registration now open (Click here for more information)