Full Wine Consumer Preferences and Behaviors
2010 Report Now on Sale!
Innovative consumer insights for making, marketing, and selling wines
Tim Hanni MW and Dr. Virginia Utermohlen, MD
Wines & Vines - Editorial Columns
"That's only one of the implications of the latest salvo from Tim Hanni, ... So if any of this is remotely true, ...For the past two years, Hanni has been working with Dr. Virginia Utermohlen, a researcher at the Cornell University Taste Science Laboratory, on a long-term study of wine consumer attitudes, behavior and physiology. Their preliminary findings were issued in a report in December, both a $500 version with lots of juicy details..."