Publications


Why You Like the Wines You Like

 

Why You Like the Wines You Like:
Changing the way the world thinks about wine.

My Book is Now on Sale!

“I am fortunate enough to have spent many hours with Tim wrestling with some of his ideas while they were still in the formative stage. It was both an exhilarating and an exhaustive experience. With a broad and deep knowledge of wine and food history as well as their complexities, he is not afraid to challenge the way things are done and to suggest alternatives. He’s not dogmatic in his beliefs, but he demands that conventional thinkers think again. The payoffs are insights that you would never have considered.”

– George Taber
Author of The Judgment of Paris and Guide to Bargain Wines; correspondent and business editor for Time magazine


Full Wine Consumer Preferences and Behaviors 2010 Report Now Available!
Innovative consumer insights for making, marketing, and selling wines
Tim Hanni MW and Dr. Virginia Utermohlen, MD
CLICK HERE TO DOWNLOAD FREE SUMMARY